Unlocking growth increasing sales, market share, and profit

Who We Are

We are a consulting firm specializing in Commercial Excellence, Strategic Sourcing, and Supply Chain Operations.

Our mission is to unlock growth opportunities to help startups and medium-sized pharmaceutical companies to improve patient-consumer health and well-being. Our priority is the clients’ needs.

We manage projects with a rigorous, data-driven approach—combining strategic insight with practical, hands-on execution. From defining the right strategy to implementing actionable plans, we work closely with your team to achieve the goals we set together.

Whether you're aiming to optimize efficiency, increase market share, improve profitability, expanding into new markets, or accelerate growth, we partner with you to drive commercial success and transform your business.

Commercial Excellence

Strategic Sourcing

Supply Chain Operations

Market Analysis

In today’s fast-paced pharmaceutical industry, the need for timely, accurate data has never been more urgent. By mastering market analysis you’ll gain a clear picture of category, subsegments, channels, brands, distribution, trade stock, visibility and competitors performance. it’s about using data to make strategic, informed decisions.

Consumer & Shopper Research insights

Qualitative research helps bring customers to life. We partner with clients to discover and explore the beliefs, attitudes, and motivations that drive customer behaviour through their purchase decision journey. Translating insights into concrete business actionable tactics and profitable growth.

Omnichannel Strategy

Understanding customer behaviour is crucial. Use data analytics to map individual customer journeys, preferences, and pain points across channels. This insight helps you identify what drives purchase decisions and what causes drop-offs. Consistency builds trust and customer loyalty, encouraging repeat purchases.

Portfolio Management

It is the strategic process that involves evaluating and optimizing your product range to ensure each product aligns with your overall business objectives. By doing so, allows you to make informed decisions about which products to develop, enhance, or retire to maximize revenue, minimize risks, and ensure long-term growth.

Brand Success Models

Translate Marketing brand strategy into channel, physical point of sale and online tactics to drive consistency of sales execution. 7 Growth drivers analysis (Media, Distribution, Display, Detailing, Innovation, Price and Promotion) to show how growth opportunities can be seized and aligned with marketing brand plans.

Consumer Price Strategy

Key Visual & POS Guidelines

De-Averaging Brand Investments

It is the strategic process that involves evaluating category market attractiveness and brand competitive strength defining a matrix based on your business growth drivers to prioritize where you should investment (BTL or ATL) to further growth the brand, drive sales and market share in a profitable way.

Go to Market Strategy

Distributor Management

Distributor KPIs Tracking

Sales Incentives

I can highly recommend Leticia as commercial consultant partner; they supported us in the diagnosis and implementation of the new strategy, identifying clear commercial gap opportunities and an action plan. She accompany us in the full process from the definition of the strategy and more importantly in the implementation while developing in-house knowledge across the team.
Jorge Arteaga: CEO Iberia Cooper Consumer Health

They have successfully implemented a pack price architecture review for a leading vitamin brand with €44 mio in sell-out. Their approach included portfolio adaptation based on shopper-driven solutions, ensuring alignment with consumer needs and market dynamics. This initiative not only optimized pricing strategy but also enhanced brand relevance and commercial performance.
Pedro Duarte: Perrigo - Associate Director Pricing & Revenue Growth Management

I had the pleasure of working with Leticia, particularly on the distribution management of the German Movicol business, where she demonstrated a proactive and results-oriented mindset. She quickly and holistically assessed complex challenges, always balancing strategic depth with operational execution. Her decisions are consistently data-driven and insight-based, leading to measurable impact.
Ilka Schwarzwäller: HERMES Trade Marketing Head

Free Zone - Sharjah - United Arab Emirates
Pharma Partners LLC License No. 2539655.01

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